Key takeaways
- The DesignMax DM12SE expands the DesignMax family into larger, higher-output applications with a 12-inch coaxial design that delivers deep bass, clear highs, and uniform 100° coverage.
- Its architectural enclosure and weatherized construction make it a rare combination of power, durability, and refined aesthetics — indoors or outdoors.
- Because it’s voiced to match every DesignMax model, integrators can mix and match speakers across zones while maintaining consistent tonality and predictable results.
- The DM12SE enables larger hospitality, worship, retail, and performance environments to use DesignMax without compromising output, coverage, or design.
When Bose Professional first introduced the DesignMax loudspeaker family, the mission was clear: make beautiful sound simple.
For integrators, that meant a series that didn’t force a choice between performance and aesthetics — loudspeakers that could deliver premium sound quality and blend effortlessly into any architectural environment. DesignMax quickly became the go-to choice for spaces that value both form and function.
But as projects grew larger and more ambitious, integrators began asking for something more. They wanted greater power, deeper bass, and broader coverage — all while maintaining the clean, modern look and simple installation that define DesignMax.
So we built that.
Introducing the DesignMax DM12SE
The new DesignMax DM12SE is the biggest and most powerful member of the DesignMax family yet — a 12-inch coaxial surface-mount loudspeaker that expands where and how the DesignMax family can be used.
It’s a weatherized, full-range solution that combines deep bass and articulate high-frequency detail with the same refined aesthetic that makes DesignMax a designer favorite. Whether installed indoors or outdoors, it delivers clear, consistent, full-range sound with the flexibility integrators need across hospitality, worship, retail, performance, and fitness environments.
More Power. Same DesignMax Simplicity.
At the heart of the DM12SE is a 12-inch coaxial transducer engineered for natural, full-range performance and uniform 100° coverage. It’s the same DesignMax voicing philosophy — balanced and musical — now scaled for larger venues and longer throws.
And because it’s voiced to match the rest of the DesignMax family, integrators can easily combine models to build cohesive, mixed-system designs with predictable results. With factory-optimized tunings for Bose Professional amplifiers and processors, many applications won’t even require a separate subwoofer.
Architectural Form Meets Real-World Function
Most 12-inch injection-molded loudspeakers resemble portable PA boxes — large, utilitarian, and visually intrusive. The DM12SE reimagines that form. It features a compact, architectural enclosure and refined mounting system that make it feel at home in high-end environments, while the rugged pan/tilt bracket ensures precise aiming and long-term reliability, indoors or out.
With a weatherized, injection-molded cabinet available in black or white finishes, the DM12SE combines durability and design in a way few large-format loudspeakers can.
Expanding What DesignMax Can Do
From restaurants and retail spaces to performance venues and outdoor courtyards, the DesignMax DM12SE opens new possibilities for integrators and designers alike. It’s about power that fits the space — and elegance that scales with ambition.
DesignMax started with a simple promise: beautiful sound made simple.
With the DM12SE, that promise just got bigger.
DesignMax goes to twelve.
Explore the
DesignMax DM12SE
See specs, accessories, and application examples
on the DesignMax DM12SE product page.
